Product Designer – Conversion-Focused Digital Experiences (Remote)
Apply before the deadline
Job Description
Role Overview
The Product Designer owns and enhances every user-facing digital experience from landing pages and onboarding flows to parent touchpoints. Your goal is to ensure clarity, usability, and conversion at every step. You'll improve existing funnels through data-informed design, turning business objectives into high-performing experiences that drive enrollment and elevate the customer journey.
Responsibilities
Landing Pages & Conversion Design
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Design high-conversion landing pages for key programs and campaigns
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Continuously improve page performance using conversion data and user behavior insights
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Align page structure, messaging, and visuals with marketing campaigns and ads
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Optimize CTAs, forms, and page layouts to boost lead conversion
User Experience & Funnel Optimization
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Map and improve the complete parent journey — from first inquiry to enrollment
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Identify friction points and redesign flows for better clarity and ease of use
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Enhance onboarding and registration experiences to reduce drop-offs
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Ensure a seamless, intuitive experience across all touchpoints
Design Systems & Brand Consistency
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Build and maintain a consistent design system across all digital assets
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Ensure alignment in layout, typography, and visual hierarchy
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Create reusable components for faster, more efficient design execution
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Maintain consistency across landing pages, emails, and marketing materials
Collaboration with Developer & Marketing Team
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Translate designs into clear, developer-ready specifications
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Work closely with the developer to ensure accurate implementation
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Partner with the Ads Specialist to align creatives with landing page experiences
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QA live pages to ensure responsiveness, accuracy, and performance
Experimentation & Continuous Improvement
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Run A/B tests on landing pages and key user flows
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Use data and insights to guide design decisions
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Iterate quickly based on performance metrics and feedback
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Continuously refine experiences to improve conversion and engagement
Requirements
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Minimum of 2 years of relevant experience
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Minimum of a BSc degree
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